Many thriving, worldwide artforms have evolved from an underground niche. These movements are built on the backs of pioneering artists who push the artform forward through their sheer creativity and their passion. Often times these artists are people who don't fit into the standard mould. Underground art becomes their outlet to express their individuality, their story, and their hidden genius.
Lightshows are exactly such an underground artform. A lightshow is the art of using an LED prop, such as gloves, to give performances to music. Many refer to lightshows as a type of dance. Some even see lightshows as a competitive sport or even a form of magic. What we do know is that there is no limit to what can be done in a lightshow. It is an incredibly intricate art with endless room for expansion and innovation. Many lightshow artists have dedicated thousands and thousands of hours into painstakingly crafting their shows.
We believe that lightshows will soon be enjoyed by millions of people all over the world and become one of the most prominent hobbies of the future.
Lightshows as we know it were spawned out of the rave and electronic music scene. The first lightshows were done using glowsticks. LED lightshows emerged in roughly 2006 after new advancements in LED technology were made possible. The first LED lightshows were done by "freehanding" with keychain lights, or simply clutching the lights in one's hands.
Today LED lightshows have evolved into many different niches, frequently known as "flow arts".
Each flow art is its own medium with its own techniques and its own stable of artists.
What's truly remarkable about lightshows is how much passion artists have poured into it and how quickly the artform has spread across the world.
The founder of Throwlights, Andrew Zhao, AKA Luce, first discovered gloving in 2009. From the moment he laid eyes on it he was captivated by the dancing, strobing lights. He knew... This was going to be big someday.
In 2010 Throwlights was created as an online discussion board for gloving. It became quite popular, attracting thousands of members and an active community. It was disbanded in 2012. In October of 2016, Throwlights was re-launched as a brand that marketed lightshow products. In September of 2019 investors reached out to Andrew Zhao after seeing him talk about his business and vision on a CNBC special. From there, Throwlights has grown into a real company and movement.
Today we're a team. We're all working together towards a common dream: to turn our grand vision into a reality. We're very excited about the future ahead of us!
Throwlights was founded and built by passionate lightshow artists. We have absolute conviction in this artform because we know firsthand how limitless the possibilities are. The artform will never stop progressing.
We foresee lightshows becoming a worldwide appreciated artform and deca-billion dollar industry one day. Just like in other prolific artforms, sports, and hobbies, the top lightshow artists will enjoy superstar lifestyles where they are paid handsomely, able to travel anywhere, and their art will be recognized in households all over.
As the world moves into a new age, the mediums through which we ingest art are evolving at the same pace. Traditional art is being replaced by digital. Even music is being created electronically. The environment we live in is changing as well. The world's infrastructure is replacing all of its outdated light sources with vastly superior LED's. Cities of the future will be illuminated with beautiful LED displays everywhere the eye can see. LED lightshows will become one of the most popular hobbies all over the world, spurred on by viral adoption among young people.
At Throwlights, we have one promise and a motto we stick by: Art First.
Art First means our commitment to putting the love of the lightshows ahead of greed. Art First means we are in this to see just how far lightshows can go.
To put it simply it's the passion that oozes from our pores.
